We give all our secrets away for free, here they are. Some say knowledge is power but if only knowledge was required we'd all be billionaires with perfect bodies.
The truth is there is a lot of hard work involved. You can't just read an article and be transformed. You have to do the work.
That's why we're not afraid of giving everything we know away for free. We can charge for our paid programmes knowing that they are engineered to change people's behaviour.